The Relationships between Organizational Culture, Total Quality Essay

The Relationships between Organizational Culture, Total Quality Management Practices and Operational Performance - Essay Example The paper will begin with the description of what quality actually is and why is it important for a company to integrate the element of quality in all of the business processes. Quality means to achieve excellence the business processes, such as, product manufacturing and provision of services to the customers. Any organization or a company can satisfy the stakeholders and the customers only if it provides them with quality in the products and services that they use. Quality is the key to organizational success as it leads the companies towards market domination. â€Å"Quality should be aimed at total customer satisfaction with the product or service you are selling†. Quality also means to seek continuous improvement in the products and services that are manufactured by any organization. Two important aspects of quality include quality control and quality assurance. Quality control is a process, which is employed in order to ensure the required level of excellence and quality in a product or service delivered by a company. Quality assurance, on the other hand, is a process in which products manufactured by a company are checked for quality in every stage in order to know whether those products meet customers’ expectations or not. If we talk about total quality management, we can say that it is implemented in a company to ensure that the products and services delivered by the company to the customers meet the quality standards. It is an integrated organization-wide philosophy, which aims to provide continuous improvement to the quality of the products and services in order to make them productive for a company. ... Total quality management practices should be based on some established quality standards, such as, ISO 9000 series and ISO 9001 series. The companies using TQM approach believe in the importance of knowledge for organization’s success. TQM makes use of employees’ knowledge to create innovative and high quality products for the customers. Talking about total quality management, we can say that it acts as the foundation for an organization’s success because without implementation of an effective quality management system, no organization can be able to manufacture premium quality products. The role of people in TQM is to put every effort in the development of high quality products in order to increase customer satisfaction. Employees and the management staff of a company put mutual efforts for achieving goals and objectives of the company. One of the main requirements of implementing quality standards is the establishment of measurable objectives by the company, wh ich adopts any specific series of quality standards. Another requirement is that employees of a company should feel their responsibility and should know how to achieve the goals and objectives related to quality set by the managers of the company. For example, ISO 9000: 2000 requires quality to be the first priority for every employee working for any organization. According to the ISO 9000:2000 standards, for any product, managers should first identify the product requirements by analyzing the demands of the customers, analyzing basic and essential requirements of the product, analyzing statutory and legal regulations regarding the product, and determining any additional requirements related to the

Milk and Supermarkets Essay Example for Free

Milk and Supermarkets Essay Introduction In recent years, the relationship between supermarkets with UK farmers that called oligopsony is a heated topic in the society. Some people hold the view that the advantages of oligopsony overweigh those disadvantages. Nevertheless, others believed that it is one way that UK farmers controlled by the supermarkets. It is natural that people come from different backgrounds will have various attitudes to the same issue. In the report, the advantages and disadvantages of oligopsony for both supermarkets and UK farmers are discussed. In addition, nowadays the supermarkets in the UK in order to increase the profit, they use different types of marketing methods. Such as intense price competition, loyalty schemes and provides non-food products and service. The smaller retailers were influence by those marketing methods also reported as follows. 1. 0 Oligopsony Oligopsony is â€Å"similar to an oligopoly (few sellers), this is a market in which there are only a few large buyers for a product or service. This allows the buyers to exert a great deal of control over the sellers and can effectively drive down prices. †(www. investopedia. com A good example of an oligopsony would be the UK supermarket industry, in which a small number of large buyers (such as Asda, Tesco, and Sainsbury’s) control the UK farm market. Such control allows these supermarkets chains to dictate the price they pay to farmers. 1. 1 The effect on supermarkets According to the BBC news (http://news. bbc. co. uk), Tesco account the UK supermarkets share is 31. 6%, Asda took over 17% in the UK supermarkets share, which is ranked second. The third biggest one is Sainsbury’s, which accounted 15. 8%. (Appendix 1) The total percent of big three supermarkets took over more than 50% in all the UK supermarket industry. These supermarkets owned market power in two ways which are selling to consumers (oligopoly power) and buying from producers (oligopsony power). in another words, It means that the few firms have considerable market power in paying low price for inputs and makes it more difficult for the farmers to make a profit. For example, a big supermarket could contract with a dairy producer that the big one will buy all of product. The farmer agreed with the contract and started to supply the dairy to the big supermarket. Nevertheless, maybe the supermarket pay less and less later, and the farmer just can accepted lower price because the farmer produce too much dairy to supply to the big supermarket and it is not too easy to find a new buyers. Farmers who produced milk, vegetables, or other agricultural products have limited choice range, because in the UK, most of agricultural goods are bought by the big supermarkets. Oligposony gives the big supermarkets bargaining power in use lower prices with farmers. In this relationship, the big supermarkets have the absolute advantages over the farmers. They can made it possible that lower the price of agricultural goods, so that these supermarkets can give a reasonable price for the customers which will help the big supermarkets improve the competition with others competitors. In addition, they also can ask the special requirements for the product quality, the farmers are controlled and forced to accept a lower price of their product. 1. 2 The effect on the farmers. Oligopsony this relationship between supermarkets with UK farmers is ensures the agricultural goods can sell to the big supermarkets. Famers have the fixed buyers so they are need not worry about to find new buyers. However, due to most agricultural goods are bought by big supermarkets, the farmers have less choice. Famers used to have some bargaining power on the basis of seasonality. Because there are other competitors, they do not know what price has been offered by other producers and this forced them to offer their produce at a low price to ensure a sale. Especially the perishable foods. The supermarkets â€Å"dictate not only how much they will pay, but also how the produce will be packaged, stored and delivered. †(www. corporatewatch. com) â€Å"The small number of companies dominating both dairy processing (currently six processors control 93% of the industry) and retailing (six supermarkets control 65% of liquid milk and 70-85% of dairy produce sales) means that there is a significant imbalance of market power in the UK dairy sector.. †(â€Å"Supermarkets under fire†, February, 2003). It is easy to know that supermarkets have power in dairy industry in the UK. Though supermarkets have brought buying power to the dairy farmers, however, the big supermarkets in order to increased their power in the dairy sector, they developed own brand milk products. Since 1995, the price of fresh milk has declined; supermarkets have maintained their selling price and increased their profits at expense of both farmers and consumers over the same period. (Appendix 2) â€Å"The National Farmers’ Union has been particularly concerned about the plight of the UK’s dairy farmers. They claim that of the ? 1. 70 which a supermarket customer may pay for two liters of milk, less than 50p will go to the farmers. †(http://www. anformeresources. com) Charles Peers who are an Oxford shire organic farmer, he has said â€Å"There are two hundred thousand farmers, dealing with, basically speaking, three supermarkets, two grain merchants, four fertiliser companies. Not a chance†¦.. They’ve got power, real power. † From these, we can seen that oligopsony made it is possible that the farmers are forced to accepted a low price to sell their products, and the big supermarkets such as Tesco, Asda or Sainsbury’s are have the power in the UK market. 2. 0 How the supermarket to boost profits. In the past 40 years, the small independent shops shifted to huge supermarket chains. â€Å"In 1960 small independent retailers had a 60% share of the food retail market. By 2000, their share was reduced to 6% while the multiples share increased to 88%. †(Institute of Grocery Distribution, Grocery Retailing 2002) Andrew Simms, who works for the New Economics Foundation, says that: â€Å"we are witnessing the death of small and independent retailers and new retail feudalism is emerging as a handful of brands take over our shopping. † (http://www. corporatewatch. org.uk). Though the supermarkets have the market power in the UK, as a business organization, how to increase the profit is the first thing should be considered. In recent years, the huge supermarket chains use various types of marketing methods to increase the profit and the loyalty. Such price competition, loyalty schemes and provide non-food products and service. Supermarkets use various ways to convey price information to consumers, The price promotions including price reduction, a percentage discount, a voucher. In 2009, there was a new price war among the big supermarkets in the UK. Tesco planned to launch a new advertising campaign, which will â€Å"compare the cost of customers baskets of shopping against the prices of its competitors. †(http://www. belfasttelegraph. co. uk) Asda has already hold a new wave of discount on thousands of products that including fresh food and household products. And â€Å"100 frozen food products and 200 everyday health and beauty lines, such as shampoo and deodorant, would be sold for ? 1. †(http://www. belfasttelegraph. co. uk) Andy Bond, the retailer’s president and chief executive officer, said: â€Å"2009 is going to be a very difficult year. Sainsbury’s, the third biggest supermarket in the UK, also joined the price war, â€Å"Vowing to grow its Basics range to more than 600 products by the end of January, The supermarket said more than half of these products would be priced at less than ? 1. †(http://www. belfasttelegraph. co. uk) Except the price war, some of the supermarkets in the UK also offer loyalty schemes to attracting potential consumers. Tesco is a good example, every time when they shopping in Tesco, they will get points according to how much they spend. Sometimes, Tesco also listed products that buy one can get 500 points more to increase the demand of this product. Every month, Tesco will sent voucher or coupons to the loyalty card member’s home. The more you spend, the more you get. Using loyalty schemes not only will attracting potential consumers especially female, but also it is a low cost way to know the customer’s lifestyle. When the customer registers the loyalty card, they should fulfill the personal details. Tesco will well know what is popular among the customer depend on these details. Since 1995, the major supermarkets in the UK start provide the non-food product and services such as pharmacies, clothes stores in Asda, petrol retailers, and banking and financial in Tesco. The effect on the supermarkets will be dramatic, especially due to the growing consumer propensity for the â€Å"one-stop† shop. Non-food products and services will help the big supermarkets increased the market share in the UK, and improve the competition itself. What is more, it is also function as reduce the risk of products, as the proverb said: â€Å"do not put all your eggs in one basket. It is means that for a supermarkets, non-food products and services will share the risk with food products. 2. 0 The effect on the smaller retailers.

The Procurement Of Construction Project Construction Essay

The Procurement Of Construction Project Construction Essay The procurement of construction project is vast in scope because it involves the gathering and organizing of myriads of separate individuals, firms and companies to design manage and build construction products such as houses, office buildings, hotels, shopping complex, roads, bridges etc. for specific clients or customers. Procurement comes the word procure which literally means to obtain by care or effort, to bring about and to acquire. System is about organized method, approach, technique, process or procedure. In this context, project procurement is very much concerned with the organized methods or process and procurements of obtaining or acquiring a construction product such as a house, hotels and shopping complex or road and jetty. It also involves arranging and coordinating people to achieve prescribed goals or objectives. In some instances the procurement method will have already been decided before an architect is appointed, either as the result of company or authority laid down policy because the choice has already been made by the client advised by a lead consultant who is not the architect. There are many different procurement routes, it is appropriate for the mainly common routes are the traditional procurement route, the design and build procurement route and the management procurement route. Which procurement method is likely to prove the most appropriate in a given situation will depend upon the nature and scope of the work proposed, how the risks are to be apportioned, how and where responsibility for design is to be placed, how the work is to be coordinated, and on what price basis the contract is to be awarded. An important point to remember is that the choice of form of contract cannot usually be settled until the procurement method and the type of contract have been established. This will mean considering of Design responsibility, Coordination responsibility, Price basis, Plan of Work and Assessing the risks. Client Profile Cinnamon Grand is a privately owned large hotel chain in the UK. They offer comfortable accommodation across the UK and are committed to preserving the rich heritage therefore they are very passionate about the outlook of their hotel buildings. Cinnamon Grand have a strategy of adopting neglected landmark buildings and bringing them back to their former magnificent look. Subsequently, the hotel management board (client) is experienced at renovation of buildings. Although Cinnamon Grand is use to dealing with the construction of hotel buildings, they do not have an in-house executive who is either experienced enough or is able to devote sufficient time to advise the reconstruction of their properties. Project Background A recent period of bad weather and severe storms has resulted in three Cinnamon Grand hotels being significantly destroyed in the South East of the UK. All destroyed hotel buildings are located in prime locations in town settings. In August 2012, the hotel management board agreed to reconstruct the destroyed buildings to create a vibrant and attractive environment that can be enjoyed by all. The hotel management is keen on taking this unexpected event as an opportunity to improve the quality of buildings and facilities provided. The design solutions will be developed along similar lines adopted for previous hotel buildings, but the intention is to reconstruct the three hotels to match an existing hotel or even better quality than they were before the severe storm. Although the nature of damage significantly varies from one building to another, all sites will require the demolition of a number of existing structures that are not structurally sound enough to retain and reconstruct. The Client decides to undertake the three buildings under two phases. Phase 1 include roofs, guest rooms, restaurant and swimming pools. Phase 2 include dance studios, health and fitness centre and conference and meeting rooms. Clients Policy Cinnamon Grand have to invest a great deal of time, money and effort to ensure that reconstruction is always sensitive and does not compromise the dignity of the buildings and services provided. Project Budget/ Cost The Client has decided to obtain finance from a Commercial Bank which is estimated at  £120million. Project Schedule/ Time The completion date of Phase 1and 2 are critical, as the buildings require handover by 28thFeb2015 at the very latest, due to the opportunity cost of closing down business following the storm damage. The planned start date on site is 1stMarch2014. Therefore the priority should be given to rapid reconstruction of following key areas of the hotels which makes them re-open to business on 1stApril 2015. Quality (functionality and performance) Quality of the buildings is very important to the Client, as their reputation was founded on quality of accommodation and service. Reconstruction works would have to match an existing hotel or even better. Comparison of Procurement Route Type of route Speed Complexity Quality Flexibility Traditional procurement route Not the fastest of methods. Desirable to have all information at tender stage and consider two stage or negotiated tendering Basically straightforward, but complications can arise if client requires that certain sub-contractors are used. Client requires certain standards to be shown or described. Contractor is wholly responsible for achieving the stated quality on site. Client controls design and variations to a large extent Design and Build procurement route Relatively fast method. Pre-tender time largely depends on the amount of detail in the clients requirements. Construction time reduced because design and building proceed in parallel. An efficient single contractual arrangement integrating design and construction expertise within one accountable organisation. Client has no direct control over the contractors performance. Contractors design expertise may be limited. Client has little say in the choice of specialist sub-contractors. Virtually none for the client once the contract is signed, without heavy cost penalties. Flexibility in developing details or making substitutions is to the contractors advantage. Management procurement route Early start on site is possible, long before tenders have even been invited for some of the works packages. Design and construction skills integrated at an early stage. Complex management operation requiring sophisticated techniques. Client requires certain standards to be shown or described. Managing contractor responsible for quality of work and materials on site. Client can modify or develop design requirements during construction. Managing contractor can adjust programme and costs. Type of method Certainty Competition Responsibility Risk Summary Traditional procurement route Certainty in cost and time before commitment to build. Clear accountability and cost monitoring at all stages. Competitive tenders are possible for all items. Negotiated tenders reduce competitive element. Can be clear-cut division of design and construction. Confusion possible where there is some design input from contractor or sub-contractor or suppliers. Generally fair and balanced between the parties. Benefits in cost and quality but at the expense of time. Design and Build procurement route There is a guaranteed cost and completion date. Difficult for the client to compare proposals which include for both price and design. Direct design and build very difficult to evaluate for competitiveness. No benefit passes to client if contractor seeks greater competitiveness for specialist work and materials. Can be a clear division, but confused where the clients requirements are detailed as this reduces reliance on the contractor for design or performance. Limited role for the clients representative during construction. Can lie almost wholly with the contractor. Benefits in cost and time but at the expense of quality. Management procurement route Client is committed to start building on a cost plan, project drawings and specification only. Management contractor is appointed because of management expertise rather than because his fee is competitive. However competition can be retained for the works packages. Success depends on the management contractors skills. An element of trust is essential. The professional team must be well coordinated through all the stages. Lies mainly with the client almost wholly in the case of construction management. Benefits in time and quality but at the expense of cost. Recommendation to Client We would like to advise client to use design and build procurement route for hotel construction because you do not have in house executive experience in reconstruction of this project. So risk avoidance/allocation is very important for your management. According design and build procurement route, Risk can lie almost wholly with the contractor. Secondly you are concerning about possible project delays and overrun of costs beyond projects budgeted allowances. That why design and build procurement route is fast method because design and building proceed in parallel and reduced the construction time. Also there have guaranteed cost certainty and completion date. So design and procurement route is the most suitable method for this project because this route is benefits in cost and time but at the expense of quality. In this method you have no direct control over the contractors performance and contractors design expertise may be limited. But for quality, your agent or consultant may supervise the works and ensure that the contractors proposals of materials and workmanship are complied with and the work is of the required standard. Based on above reasons, we highly recommend you to use the method of design and build procurement.

Of Course Theyre Worth It :: Sports Athletics Texas Essays

Of Course They're Worth It The year 2004 promises to be exciting for sports fans and sports figures alike! Let's look at the state of Texas for instance: sports fans in Houston have the opportunity to enjoy professional sports' greatest show, the Super Bowl, in February, and then the Major League Baseball All-Star Game in July. Sports fans in San Antonio will welcome back their NBA Champion Spurs, and fans in Dallas will most likely be filling the seats of Texas Stadium to cheer on America's Team once again. For the athletes who call Texas home, 2004 might not be as exciting as it is lucrative. Up the middle, the Texas Rangers organization will pay nearly $30 million for sub-par defense and a combined .250 batting average, and $21 million alone is wrapped up in one man, Alex Rodriguez. Despite being the fourth best team in the Western Division year after year, Mark Cuban's Dallas Mavericks have the highest payroll in the league with four players making over $10 million in 2004. I guess you don't have to be from Texas to make bank as a professional athlete, though. Those guys on the hard-wood are doing okay I suppose. Orlando Magic shooting guard Tracy McGrady will "earn" about $13.5 million in 2004. Jason Kidd of the New Jersey Nets will make close to $17.5 million while Pacer center Jermaine O'Neal will rake in about $18 million in 2004. Am I the only one who thinks this is ridiculous? If that isn't enough, just take a look at baseball. Guys like Shawn Green, Pedro Martinez, and Carlos Delgado will all make close to $20 million each in 2004. Is this fair? Do these guys really deserve that kind of money? Does it make sense that a teacher, someone who shapes the lives of so many other people, makes around $40 thousand a year while these guys make that in about three and a half innings of play or a few trips up and down the court? From a purely ethical standpoint, I think it's safe to say that professional athletes are not worth the millions of dollars they get paid each season, no matter how many points they score a game, how many boards they pull a night, or how many home runs they hit a season. However, from a purely economic standpoint, it's hard to argue that professional athletes who generate billions of dollars a year in revenue for their respective cities aren't deserving of that kind of money. Of Course They're Worth It :: Sports Athletics Texas Essays Of Course They're Worth It The year 2004 promises to be exciting for sports fans and sports figures alike! Let's look at the state of Texas for instance: sports fans in Houston have the opportunity to enjoy professional sports' greatest show, the Super Bowl, in February, and then the Major League Baseball All-Star Game in July. Sports fans in San Antonio will welcome back their NBA Champion Spurs, and fans in Dallas will most likely be filling the seats of Texas Stadium to cheer on America's Team once again. For the athletes who call Texas home, 2004 might not be as exciting as it is lucrative. Up the middle, the Texas Rangers organization will pay nearly $30 million for sub-par defense and a combined .250 batting average, and $21 million alone is wrapped up in one man, Alex Rodriguez. Despite being the fourth best team in the Western Division year after year, Mark Cuban's Dallas Mavericks have the highest payroll in the league with four players making over $10 million in 2004. I guess you don't have to be from Texas to make bank as a professional athlete, though. Those guys on the hard-wood are doing okay I suppose. Orlando Magic shooting guard Tracy McGrady will "earn" about $13.5 million in 2004. Jason Kidd of the New Jersey Nets will make close to $17.5 million while Pacer center Jermaine O'Neal will rake in about $18 million in 2004. Am I the only one who thinks this is ridiculous? If that isn't enough, just take a look at baseball. Guys like Shawn Green, Pedro Martinez, and Carlos Delgado will all make close to $20 million each in 2004. Is this fair? Do these guys really deserve that kind of money? Does it make sense that a teacher, someone who shapes the lives of so many other people, makes around $40 thousand a year while these guys make that in about three and a half innings of play or a few trips up and down the court? From a purely ethical standpoint, I think it's safe to say that professional athletes are not worth the millions of dollars they get paid each season, no matter how many points they score a game, how many boards they pull a night, or how many home runs they hit a season. However, from a purely economic standpoint, it's hard to argue that professional athletes who generate billions of dollars a year in revenue for their respective cities aren't deserving of that kind of money.

With wind power technologies

AbstractionWith wind power engineerings deriving rapid impulse particularly offshore wind farm engineering, assorted issues affecting internal and external electrical connexion of offshore air current turbines to the grid arise. This literature reappraisal presents a survey of past researches refering offshore wind farm engineering and high spots wind farm connexion issues. Section 1 presents the debut of the subject followed by an overview of offshore air current farms in Section 2. Following, types of generators used are discussed in Section 3. Section 4 and 5 nowadayss the nucleus of the research, detailing transmittal and interconnectedness of offshore air current farms utilizing both AC and DC severally. Finally the last subdivision concludes the reappraisal.Section OneIntroductionWind power coevals has been on the rise as of late [ 1 ] . USA late took over Germany as the current universe ‘s leader of air current power capacity [ 2 ] , using air current energy as an option of electricity coevals. European states are preponderantly inclined towards wind power in add-on to Asiatic states such as China and India, which are amongst the top air current power manufacturers [ 2 ] . There is a bound to onshore air current farm connexion nevertheless, due to set down bounds and with the huge potency of air current harvest home from the seas and less obstructor compared to onshore air currents [ 3 ] , it is merely evident that the following logical measure is to travel into offshore wind farms. Furthermore, with changeless power produced from the changeless air current velocity of the sea [ 1 ] , and the possible combination of moving ridge and tidal power [ 4 ] , chances of offshore air current farms are promoting. Installations of offshore air current farms are non fiddling, as many factors and concerns are taken into history over the substructure and layout. The unsmooth hostile environment of the sea gives rather a challenge for installing and transmittal to the grid and it is a critical concern. Overall, there are several electrical challenges sing offshore air current farms in contrast to the mechanical challenges that has well reduced over the past decennary [ 1 ] . A major challenge sing offshore air current farms would be its transmittal from generator to the grid [ 5 ] . The conventional AC transmittals provide restrictions as offshore air current farms move farther off from the shore. These restrictions will be studied and possible solutions are to be recommended. This literature reappraisal presents an overview of grid connexion of offshore air current turbines, diging into types of generators used, every bit good as air current farm interconnectedness, transmittals of power to onshore grid and reappraisals of jobs related.Section TwoGeneral Overview of Offshore Wind FarmsWind farms are considered offshore if they are at least 30km from the seashore [ 6 ] . Presently, the biggest offshore air current farms has a capacity of up to 200MW [ 7 ] , with each turbines bring forthing 2-3MW. Offshore air current farms are dearly-won ( 30-60 % higher [ 4 ] ) than onshore due to the larger, higher rated power of turbines, undersea connexions and overall cost of installing and care [ 3 ] . Harmonizing to Reference [ 3 ] , air current farms have electrical subsystems which consist of:Internal medium-voltage ( MV ) grid for aggregation of power produced by single generators ;Offshore electrical substructure for transit of power to the shore ;Onshore system which link the farm to HV webs.The power produced by each air current turbine is collected via the internal MV grids utilizing either radial or pealing connected design [ 3 ] . Radial design, being the cheapest pick, uses a individual overseas telegram feeder that is connected to the turbines in contrast to the ring connected web where cabling and exchanging output higher costs. Radial design suffer from low dependability, though it can be improved by forking the radial feeders [ 3 ] . Depending on air current farm size and distance from shore, every bit good as environmental restriction, [ 3 ] nowadayss two strategies of electrical substructures for transporting power to the shore. Scheme 1 utilizations an seaward substation incorporating switchgears and transformers [ 8 ] , which step up electromotive forces and transmit it utilizing HV overseas telegrams, while Scheme 2 utilizations undersea MV overseas telegrams [ 3 ] . The defined point of common yoke ( PCC ) is where the offshore air current farm connects to the grid [ 3 ] . If an offshore substation is present beforehand ( Scheme 1 ) , the HV overseas telegrams are connected straight to the grid but if MV overseas telegrams are used for transmittal ( Scheme 2 ) , so an onshore step-up transformer is required with HV overseas telegrams before being fed to the grid [ 3 ] . Figure 1 below shows the two different electrical system strategies. Figure 1: Wind farm electrical system schemes [ 3 ] Offshore substation is normally required for electromotive forces above 33kv [ 9 ] and is costlier due to dearly-won indoor equipment and environmental protection [ 9 ] but contributes to take down power losingss and simpler electromotive force control [ 3 ] .Section ThreeWind Turbines and GeneratorsDifferent types of air current generators have been designed and manufactured within the past two decennaries, to provide to the demands of planetary air current power capacity every bit good as the turning development of air current power engineering [ 10 ] . These wind generators are designed to back up and manage mistakes on the grid [ 7 ] . There are assorted types of generators for air current turbines and they are categorized harmonizing to synchronal or initiation type generators.3.1 Synchronous GeneratorsThe power convertor in Figure 2 refers to a rectifier, with constellation a being stator connected and the remainder being rotor connected [ 11 ] .3.2 Initiation GeneratorsAs for initiation generators, typical constellations for air current farms are shown in Figure 3 below For constellation a, the power convertor is a soft starting motor whereas for constellation B and vitamin D, it refers to a frequence convertor. Configuration degree Celsius has an external variable rotor opposition [ 11 ] .3.3 Fixed Speed and Variable Speed Wind TurbinesIn conventional systems, fixed velocity air current turbines are used in order to accomplish equal frequence of the grid and the electrical end product [ 6 ] . However, variable velocity air current turbines are has an advantage over fixed velocity air current turbines due to holding advanced power electronic constituents and good control for grid support. Fixed velocity turbines are by and large cheaper, simple and robust and Reference [ 7 ] presented a new control method to get the better of the restrictions and believes that the fixed velocity turbines will be popular once more if betterments are made over its grid support. Fixed velocity or variable velocity air current turbine design relies to a great extent on an optimal rotational velocity expressed by a factor called tip-speed ratio [ 6, 12 ] Wind turbines will work under certain tip-speed ratio for the coveted turbine efficiency. In Figure 4, a typical graph demoing the relation of air current turbine efficiency and tip-speed ratio is shown. Mentioning to the graph, accomplishing 47 % efficiency requires the air current turbine to hold a tip-speed ratio of 8 [ 13 ] . Figure 4: Example relation between air current turbine efficiency and tip-speed ratio [ 13 ]3.4 Fixed Speed GeneratorsFixed Speed Synchronous GeneratorsFixed velocity synchronal generators produce end product frequence based on the turbine ‘s rotational frequence ; which implies that it is synchronized with the generator ‘s shaft velocity [ 6 ] . These machines can bring forth electricity by itself without the grid ‘s power, so in instance of care or fix plants, isolation of the generators must be implemented [ 6 ] for safety grounds.Fixed Speed Induction GeneratorsInitiation generators are normally used for fixed velocity turbines, particularly squirrel-cage type generators and they connect straight to the AC grid without the demand for frequence convertors [ 13 ] . Reference [ 6 ] provinces that the grid ‘s excitement controls the frequence of the generator ‘s end product. When air current velocities go above the rated velocity threshold ( shutdown or roll uping wind velocity [ 5 ] ) of normally 25/ , the end product power is constrained by natural stall or active pitching of turbine blades and if that fails, the turbine is so stopped. For improved turbine efficiency, fixed wind generators can exchange between pole yokes to run at two different velocities [ 13 ] . This characteristic is to let low air currents velocity to hold better efficiency. Initiation generators are favoured for their low cost and isolation for care plants is non required compared to the synchronal generators, due to its inability to bring forth electricity when the grid ‘s power is cut off. However, initiation generators have a disadvantage of that it consumes reactive power from the grid, though including capacitances between the generator and the grid could counterpoise the job [ 6 ] [ 13 ] . Initiation generators besides require a cut-off system to avoid it moving as a motor when air current speeds lessenings.3.5 Variable Speed GeneratorsThrough variable velocity generators, we can do the rotor to run at a fixed tip-speed ratio over changing air current velocities to obtain maximal efficiency [ 13 ] . This is achieved by utilizing frequence convertors or commanding the rotor ‘s faux pas [ 13 ] . The former method licenses wider velocity scope. Reference [ 10 ] has made a comparing survey on seven variable velocity changeless frequence ( VSCF ) air current generators dwelling of both synchronal and induction generators. The initiation generators studied specifically are double fed initiation generators ( DFIG ) and VSCF squirrel coop initiation generators ( SCIG ) , whereas the synchronal generator types were lasting magnet synchronal generators ( PMSG ) and electrically excited synchronal generator ( EESG ) [ 10 ] . Both of the synchronal generators are direct driven in contrast to the geared goaded initiation generators. Based on the comparing consequences, the geared driven double fed initiation generators ( DFIG ) emerged as the most appealing due to its high one-year energy production ( AEP ) per cost and lowest generator system cost and it is recommended for big power evaluation use [ 10 ] .Doubly Fed Induction Generator ( DFIG )This lesion rotor machine can work as a variable-speed generator through debut of variable electromotive forces into its rotor at slip frequence [ 14 ] . The variable velocity is deter mined by the two IGBT based electromotive force beginning convertors ‘ evaluations and it is through these convertors that the rotor get the variable electromotive forces [ 14 ] .Section FourOffshore Wind Farm AC TransmissionAC transmittal is a good developed engineering [ 15 ] and soon used in most air current farms [ 16 ] . For offshore air current farms that are below 100km distance from shore and less than 150MW capacity, high electromotive force AC ( HVAC ) transmittal is a favoured pick for being the most economical method [ 17 ] . AC transmittal has the advantages of [ 16 ] :Simpler installing, care and interconnectednessCost effectualOperational consistenceAC links are non used for longer distances due to high electrical capacity and bring forth reactive currents [ 15 ] . This implies bigger reactive power due to the bear downing currents produced as overseas telegrams become longer and reactive power compensators are needed [ 5 ] [ 15 ] . AC transmittal loses its economic entreaty when active current is less than the bear downing current [ 15 ] . The transporting burden current capacity of the AC overseas telegrams is reduced because the overseas telegrams must physically transport both burden and bear downing currents at the same clip [ 16 ] . Reference [ 16 ] shows that bear downing current is expressed by =2F where F is frequence, is electrical capacity and is electromotive force ; and the relation of current capacity is 2= 2+2, where is the overseas telegram current capacity and is load current. Based on look, utilizing DC outputs =0 at steady province [ 16 ] , which shows the advantage of DC holding higher transporting load current capacity. Besides bear downing currents, AC cables besides experience power losingss ( 2 ) [ 16 ] and there are bounds to a figure of AC overseas telegrams that can be installed due to the environment [ 18 ] .Section FiveOffshore Wind Farm DC Transmission5.1 HVDC LinksConventionally, offshore wind farms are connected to the grid via AC transmittal as antecedently stated. Latest developments nevertheless, have suggested that AC links are to be substituted with a District of Columbia transmittal system. Typically used for far wind farms of more than 60km, HVDC links are non limited by the length of transmittal and therefore will be a executable and economical option when air current farms are larger and further off from shore compared to AC links [ 1 ] . HVDC transmittal is associated with variable velocity air current turbines due to the ability t o command the frequence of air current turbine grids and is independent of the power system frequence [ 11 ] . Reference [ 19 ] has stated the list of advantages of HVDC compared to HVAC, based on Reference [ 8 ] , which are:Independence of directing and having frequences every bit good as isolation of system from other webs.The distance of HVDC transmittal are unaffected by overseas telegram bear downing current.HVDC overseas telegrams are capable of higher transmittal capacity.Power losingss on overseas telegram are low.Controllability of power flow.5.2 Wind Farm AC Grid ConfigurationThe simplest DC grid connexion for air current farms is by feeding the AC grid air current turbines into a power convertor and linking it to the AC grid utilizing HVDC links. The figure below illustrates this. Figure 5: Group connexion of a air current farm to an HVDC nexus [ 11 ] The benefits of this constellation is that sum of power convertors are lessened compared to DC grid constellation, but they supply reactive power to the air current farm, enabling it to defy grid mistakes [ 11 ] .5.3 Wind Farm DC Grid ConfigurationAn alternate method is to hold each turbines have their ain rectifier such as Figure 6. Figure 6: Individual connexion of air current turbines to HVDC links [ 11 ] Compared to AC grid constellation, DC grid enables control of frequence and velocity of each single turbines [ 11 ] . Reference [ 1 ] explains the working of an DC grid air current farm in more item. Figure 7: Example of DC grid [ 1 ] Mentioning to Figure 7, the electromotive force from the air current generators is first rectified, gathered and so transferred to an offshore platform where the electromotive force is stepped up well by a DC/DC convertor, or else the system will endure high losingss during transmittal [ 1 ] . Power is so transmitted through a District of Columbia overseas telegram, connected to an inverter onshore and finally fed into the grid.5.4 Line Commutated Control ( LCC ) HVDC utilizing ThyristorsLCC transmittal require commuting electromotive force which is conventionally supplied through a normal or a inactive ( STATCOM ) type synchronal compensator [ 19 ] . The advantages of LCC systems in seaward air current farms are [ 19 ] :LCC transmittal can be used for high capacity power, making 1600MW nexus compared to VSC transmittals, which reach 300MW [ 17 ] .Over 30 old ages of development in LCC engineeringThe convertor station for an LCC system is twice the size in contrast to a VSC system du e to the switchgears and breaker- switched AC harmonic filters necessitating much infinite.LCC systems have lower power losingss compared to VSC systems.5.5 Voltage Source Converter ( VSC ) HVDC utilizing IGBTsBesides conventional LCC transmittal, another engineering is the electromotive force beginning convertor ( VSC ) transmittal utilizing IGBTs. The electromotive forces beginning comes from capacitances [ 20 ] . The advantages of VSC transmittals used in air current farms are [ 19 ] :VSC systems are self-commutating and external electromotive force beginning is non required for operation.Reactive power control does non necessitate switchable AC harmonic filters and is independent of active power control.The power reactive power flow is independently controlled, doing AC electromotive forces from each terminal controllable.5.6 HVDC and HVAC CombinationNot all offshore air current farms are built in it ‘s wholly. They are normally built in stages. For such state of affairss, Reference [ 21 ] recommends transmission combination of HVAC and HVDC. Preliminary stages of building of air current farms can use AC connexion due to the initial little graduated table and subsequently utilizing HVDC connexion as the air current farm ‘s scale expands [ 21 ] .Section SixDecisionOverview of offshore air current farms has been presented in this literature reappraisal. Different topologies and internal grid connexions are outlined. Furthermore, we have looked into applications of synchronal and initiation generators used in air current turbines and explored the difference between fixed velocity and variable velocity generators, which are indispensable in air current turbines in regard to generated end product power. Finally, a general sum-up of the transmittal methods for offshore wind farms were documented, traveling into specific AC transmittal drawbacks and the emerging tendency of HVDC transmittals. Based on the generalised apprehension of the air current farms, we aim to further analyze the jobs of its connexion, with respects to the air current farm ‘s internal grid and AC transmittal to the chief grid. Comparisons between internal DC and AC grid of air current farms will besides be studied. Power flow surveies and simulations will be conducted and aimed at bring forthing new recommendations and solutions.MentionsC. Meyer, et al. , â€Å" Control and Design of DC Grids for Offshore Wind Farms, † Industry Applications, IEEE Transactions on, vol. 43, pp. 1475-1482, 2007.G. W. E. Council, â€Å" Global Installed Wind Power Capacity ( MW ) – Regional Distribution, † 2008.M. Dicorato, et al. , â€Å" Critical issues in big offshore air current farm design and operation, † in Clean Electrical Power, 2009 International Conference on, 2009, pp. 471-478.M. Nandigam and S. K. Dhali, â€Å" Optimal design of an offshore air current farm layout, † in Power Electronics, Electrical Drives, Automation and Motion, 2008. SPEEDAM 2008. International Symposium on, 2008, pp. 1470-1474.J. Machowski, et al. , Power System Dynamics: Stability and Control, Second Edition erectile dysfunction. : John Wiley & A ; Sons, Ltd, 2008.J. Twidell, A Guide to Small Wind Energy Conversion Systems: Cambridge University Press, 1987.D. H. Anca, et al. , â€Å" Grid support of a air current farm with active stall air current turbines and AC grid connexion, † Wind Energy, vol. 9, pp. 341-359, 2006.N. M. Kirby, et al. , â€Å" HVDC transmittal for big offshore air current farms, † Power Engineering Journal, vol. 16, pp. 135-141, 2002.W.Grainger and N.Jenkins, â€Å" Offshore Wind Farm Electrical Connection Options. †L. Hui and C. Zhe, â€Å" Design optimisation and rating of different air current generator systems, † in Electrical Machines and Systems, 2008. ICEMS 2008. International Conference on, 2008, pp. 2396-2401.L. H. L. H. Hansen, F. Blaabjerg, E. Ritchie, S. Munk-Nielsen, H. Bindner, P. S & A ; oslash ; rensen, B. Bak-Jensen, â€Å" Conceptual study of Generators and Power Electronics for Wind Turbines, † 2001.S. Heier, Grid Integration of Wind Energy Conversion Systems, Second erectile dysfunction. : John Wiley & A ; Sons, Ltd, 2006.T. John Olav Gi & A ; aelig ; ver, â€Å" Using power quality features of air current turbines for measuring impact on electromotive force quality, † Wind Energy, vol. 5, pp. 37-52, 2002.T. John Olav Gi & A ; aelig ; ver, â€Å" Grid Integration of Wind Farms, † Wind Energy, vol. 6, pp. 281-295, 2003.P. Sally D. Wright, et al. , â€Å" Transmission Options for Offshore Wind Farms in the United States, † p. 12, 2002.ESS, â€Å" Appendix 3-C, Transmission Issues for Offshore Wind Farms with Specific Application to Siting of the Proposed Cape Wind Project, † Restrictions of Long Transmission Cables for Offshore Wind Farms 2003.S. Foste r, et al. , â€Å" Control of an LCC HVDC system for linking big offshore air current farms with particular consideration of grid mistake, † Pittsburgh, PA, United provinces, 2008.T. Kenichi, et al. , â€Å" New control for HVDC system connected to big windfarm, † Electrical Engineering in Japan, vol. 166, pp. 31-39, 2009.L. Xu and B. R. Andersen, â€Å" Grid connexion of big offshore air current farms utilizing HVDC, † Wind Energy, vol. 9, pp. 371-382, 2006.E. Spahic and G. Balzer, â€Å" Impact of the VSC HVDC Connection of Large Offshore Wind Farms on Power System Stability and Control, † in Power Tech, 2007 IEEE Lausanne, 2007, pp. 207-212.E. Spahic and G. Balzer, â€Å" Offshore air current farms – VSC-based HVDC connexion, † in Power Tech, 2005 IEEE Russia, 2005, pp. 1-6.

Free Essays on The Beauty Of Art Design In Theater

How does one define art? Art echoes the natural world. It gives order to the world and intensity to human life. Art is a means of communion as well as communication, and from art, we see, and, emotionally, understand humanity. It provides pleasurable experiences along with cerebral wealth. Art also helps us to express our sentimental relations. It can beautify surprise, inspire, stimulate imagination, inform, tell stories, and record history. Art can allow one pleasure simply through the process of creating. Art can allow a feeling of expression. Art can, in contrast, allow one to provoke emotions from within the viewer, occasionally leaving the observer with an awakened or invigorated outlook. It does not begin or end with just drawing or painting, items typically considered art, or the many other recognized facets of art including architecture, drama, literature, sculpting, and music. Some may only consider a work as art if it requires a particular skill from the artist; however, art can actually be viewed as simply another form of communication. Dance, as a form of art, allows the person or persons to express themselves through the movements of their bodies, whether the dancing takes place on a stage, in a theater, or in a ballroom. This non-verbal art form can allow a dancer to express stories and strong feelings of emotion, such as sadness, sexuality, and joy or may just simply offer an outlet for energy. Poetry is an art form that offers an environment to the creative or expressive need. Writing poetry can be used as an aid to help think through the conflicting emotions that accompany life. It is an art much as gardening is. An inspiration for a poem can be a seed. The seed is planted on paper and usually, though not always, after tending to it, the seed begins to take shape until it suddenly blooms. Painting or photography- probably one of the highest acknowledged forms of art- incorporates all aspects of t... Free Essays on The Beauty Of Art Design In Theater Free Essays on The Beauty Of Art Design In Theater How does one define art? Art echoes the natural world. It gives order to the world and intensity to human life. Art is a means of communion as well as communication, and from art, we see, and, emotionally, understand humanity. It provides pleasurable experiences along with cerebral wealth. Art also helps us to express our sentimental relations. It can beautify surprise, inspire, stimulate imagination, inform, tell stories, and record history. Art can allow one pleasure simply through the process of creating. Art can allow a feeling of expression. Art can, in contrast, allow one to provoke emotions from within the viewer, occasionally leaving the observer with an awakened or invigorated outlook. It does not begin or end with just drawing or painting, items typically considered art, or the many other recognized facets of art including architecture, drama, literature, sculpting, and music. Some may only consider a work as art if it requires a particular skill from the artist; however, art can actually be viewed as simply another form of communication. Dance, as a form of art, allows the person or persons to express themselves through the movements of their bodies, whether the dancing takes place on a stage, in a theater, or in a ballroom. This non-verbal art form can allow a dancer to express stories and strong feelings of emotion, such as sadness, sexuality, and joy or may just simply offer an outlet for energy. Poetry is an art form that offers an environment to the creative or expressive need. Writing poetry can be used as an aid to help think through the conflicting emotions that accompany life. It is an art much as gardening is. An inspiration for a poem can be a seed. The seed is planted on paper and usually, though not always, after tending to it, the seed begins to take shape until it suddenly blooms. Painting or photography- probably one of the highest acknowledged forms of art- incorporates all aspects of t...

An Outline Marketing Plan for Cinnamon Lake View Hotel Essays

An Outline Marketing Plan for Cinnamon Lake View Hotel Essays An Outline Marketing Plan for Cinnamon Lake View Hotel Paper An Outline Marketing Plan for Cinnamon Lake View Hotel Paper Executive Summary John Keels Hotels (KOHL), a 92. 69% owned subsidiary of conglomerate John Keels Holdings OAK) that reported a net profit of RSI. 14. MN in the third quarter of 2009 (compared too net loss of RSI. 91. MN in Q). To serve our clients better, we embarked on an innovative re branding and re positioning strategy by launching two indigenous brands Cinnamon Hotels Resorts and Cay Hotels Resorts. Cinnamon Hotels Resorts, an exclusive franchise, is the foremost of its class while Cay Hotels and Resorts, an experience-based value proposition, is setting a new rend in the region offering travelers a diverse range of travel experiences based on adventure, history, culture and nature. Trans Asia hotel was recently acquired by KOHL and has suspended operations from 1 5th May 2009 in order to carry out a refurbishment and repair. Upon completion, the hotel would be re-branded and launched as Cinnamon Lakeside, Colombo. Cinnamon Lakeside will revolve around the panoramic view of the Iberia Lake, a view which is unique to this property and one that offers endless possibilities. We are investing RSI. 500 million in the refurbishment ND re-branding of the hotel, which will ensure that the hotel provides the service and quality that guests expect from all Cinnamon Hotels This document is an outline strategic marketing plan targeting the re-branding of this new acquisition in order to ideally position it in this future growth market. Situation Analysis With the return of peace supported by strategic marketing plans, tourism in Sir Lankan, with its unique product offerings is well positioned to be one of the thrust sectors of the Sir Lankan economy in the foreseeable future. Total tourist arrivals in 2008 were 438,475 persons, only Just ahead of the total arrivals figure of 407,230 persons in 1982, the year before the North-East conflict escalated. With the resolution of the North-East conflict, Sir Lankan finally has the opportunity to realism its undeniable potential in tourism, and with an improved marketing effort and investment in infrastructure, we believe that the countrys tourism industry can deliver on its promise in the longer term. The Mission To strive for perfection when providing guest experiences that exceed expectations ND be recognized as an emerging regional leader in Hospitality, through the discovery of quality service propositions, supported by superior performance from our people and technology, whilst nurturing values on responsible tourism and providing a sustainable future for all stakeholders. Marketing Objectives Market Needs The Cinnamon Lake View offers value and benefits to our clients, over and above the standard with our facilities and affordable rates. We seek to provide our guests with an exemplary personal service, and level of recognition that they have come to rely pond when staying at a Cinnamon branded hotel. We provide our guests with a luxurious, relaxed environment Walton wanly to conduct tenet Dustless. An environment which they cannot find at our more impersonal competitors. Our guests need to know that they can develop a relationship with the hotel that will ensure efficiency, value for their money and reliability in supplying them with the support they need, when they need it. The Market Our key clients are contracted corporate clients originating from both international and domestic markets as well as tourists visiting Sir Lankan for its unique scenic tatty and sandy beaches. The strategic location of the property overlooking the Iberia Lake in the heart of Colombo city is key to its success in these areas due to the proximity of the Exhibition Halls, Shopping Centers and other locations such as Art Galleries and Museums. Key to our business success is the level of customer loyalty and repeat business we receive on an annual basis. We offer our guests the most up- to-date technical business facilities, both inside the rooms and within the hotels conference facilities. Service Offering Service: high-quality facilities accompanied by exemplary personal service, fractionated from competition in line with the overall brand strategy has proven to be a successful approach generating high levels of repeat business. Positioning The Cinnamon Lake View is positioned as a five star, business travelers hotel, strategically located and offering a high level of personal service. Our focus is on offering our guests added value and differentiating ourselves in our levels of personal service. We provide a quality hotel experience where guests are valued, respected and their business is truly appreciated. Marketing Strategies The Marketing Mix Service High-quality facilities accompanied by exemplary personal service, differentiated from competition, in line with the overall brand strategy has proven to be a successful approach generating high levels of repeat business. Price Pricing strategy has been consistent with the differentiation objective, to provide added value for a reasonable rate as opposed to discounting and devaluing our products and services. Place Service information is provided to the guest via personal selling, direct marketing, advertising and Internet based Inbound Marketing. Delivery channels include travel gents, international reservations systems and our own Web Site. Promotion Primary focus has been on mass communication via print ads in trade publications and on the Internet, direct mail campaigns to existing and prospective clients and personal selling in the local market. Personal selling provides the means to develop relationships within the local community and generate high levels of corporate activity through the business community. Public relations plays an important role in ten marketing mix, presenting ten note as a supportive memoir AT ten community ND participating in significant local events to assist in developing ongoing cooperation, assures repeat business and good working relationships. Competition All other five star hotels, especially those located in the greater Colombo area, and Serviced Apartments do compete for the same corporate business sectors. Direct Competition * Hilton, Colombo: 5 star city hotel, room rates approximately 10% higher than Cinnamon Lake View, older facilities. * Hotel Gaillardia, Colombo: 5 star city hotel, room rates approximately 10% higher than Cinnamon Lake View, facility refurbished round four years ago. * Gale Face Hotel, Colombo: 4 star city hotel, room rates cheaper than Cinnamon Lake View, older facilities. * Creates Residencies, Colombo: Luxury furnished apartments, daily rates 15% higher than Cinnamon Lake View double deluxe rates. They are usually rented on a monthly basis by third party owners. These properties offer similar facilities, although somewhat less focused on business needs, and incorporate more leisure facilities than we currently provide. Indirect Competition Cinnamon Lake Views indirect competition is distance meetings in the corporate world. The more companies decide to conduct meeting over the phone, using web conferencing technology, and video phone technology, the less business people travel and the more it affects Cinnamon Lake View Hotel. Cinnamon Lake View has to keep abreast of all new distance meeting technology, and continue to reinforce with clients that there is no better way to do business then face to face. Strategy Pyramid Marketing Strategy in a Nutshell Our marketing strategys objective is to communicate the unique set of services that we offer to discerning hotel guests. We attempt to direct the focus of our guests to he issues of quality and value for the money as opposed to simply the bottom line costs associated with their stay. Our marketing strategy will allow us to communicate our brand values, develop close working relationships with our customers and suppliers and to identify the needs of our guests in an effective manner. Continued differentiation and growth are two goals we have set for ourselves. Growth will take place by targeting new areas of business within both local and national communities. Our value proposition is that Cinnamon Lake View offers the best, most personalized service for the corporate traveler. We include business essentials in every room, such as a nice desk, internet connection, wireless access, and provide easy to access meeting rooms with all audio-visual and technology needs as well as catering for longer meetings. Cost / Expenses Guidelines Note: The values and personnel names are assumed and not actual. Implementation Guidelines Our marketing expense is structured to reflect the corporate strategy differentiation. Quarterly travel trade publications and interim monthly press ads communicate our message to Key corporate clients In one AT our most gallants target markets Monthly Internet advertising expenses include banner ads, and strategic links with car hire, airline and destination management companies websites to drive business to the hotel. Direct mail activity builds our targeted customer database, not only in terms of improving the quality of the data we currently hold, but on increasing the size of the database with prospective customer information. Inbound marketing activities utilizing the Web Site (SEE) and Social Media Sites (Twitter, Backbone) ensures that our clients can easily find us when searching for quality business accommodation. Social Media Sites also allow us to give a personalized service to our customers via one-to-one interaction. Public relations expenses cover PR events, participation at local functions and sponsorship funds. Overall, the percentage of total revenue required to support the marketing expense is considered a moderate amount. Evaluation and Control Mechanisms All figures will be monitored on an ongoing basis in relation to projections versus actual, and the ongoing plan will be altered or manipulated as necessary in order to react to and, wherever possible, anticipate external changes to the environment. Annual results will be evaluated at the General Managers meeting where the structure of the plan for the approaching year will also be established. Our marketing plan is structured to enable us to achieve the strategic goals we have set for ourselves, in terms of increasing overall revenue as a result of differentiating our products and services from the competition. Our marketing team will ensure that the plan is implemented to the best of their ability and with the highest levels of efficiency and accuracy. References * Colombo Stock Exchange Data Library * Sir Lankan Tourist Bureau * Annual Report, John Keels Hotels

The topic of nature in 17th Century poetry Essay Example

The topic of nature in 17th Century poetry Essay Example The topic of nature in 17th Century poetry Paper The topic of nature in 17th Century poetry Paper and the superiority of the garden compared to the society Marvell lives in is made clear when he states that he has been unable to find the innocence and calm he seeks In busy companies of men. Here we have the notion of a return to Eden from a postlapsarian, vain world; the fact that the plants are scared adds to this. The senses are evoked, as is the concept of fulfillment and the fertility of nature, by the solitude of the garden being described as delicious. Marvell then compares the beauty of the garden to that of a woman, No white nor red was ever seen/ so amorous as this lovely green, red and white being colours of femininity. Suggestions of misogyny perhaps stem from this third stanza, in which Marvell also states that no female can compare to the garden, and there is the intimation that Marvell would indeed rather embrace a tree than a woman, Fair trees! Whereeer your bark I wound. The fact that Marvell never married (the woman claiming to be his widow was apparently his housekeeper)2, along with the imagery present in this stanza offer us an insight into his view of women. The concept of an almost romantic love of nature continues into the forth stanza. Marvell implies that love is destined to fade When we have run our passions heat, and points out, with a classical reference, that even the gods ultimately value the beauty of nature over that of women. The story of Apollo and Daphne, from Ovids Metamorphoses, in which the god Apollo pursued Daphne until she transformed herself into a laurel tree, is used, and there is also a reference to Pan and Syrinx, a similar classical story. Marvell suggests here that the gods were only ever interested in the plants, not the women3. The fifth stanza contains perhaps the most natural imagery in the entire poem, and returns to the concept of fertility and life-giving nature, of another Eden. The garden is feeding Marvell in the line Ripe apples drop about my head, and the verdant descriptions of the gardens other vegetation again evoke the senses. There is also the notion of carelessness and ease; the nectarines and peaches are reaching themselves into Marvells hand, he only stumbles on melons, and the only thing to fall upon in grass. We are then introduced to the concept of hortus mentis, or garden of the mind, when Marvell writes, Meanwhile the mind, from pleasure less, /Withdraws into its happiness; the mind has left the garden, and withdrawn into itself, such is the tranquility and simplicity offered by the garden. Here Marvell is following the neo-Platonic philosophy present at the time. Continuing on from this, Marvell writes that the garden has freed the soul from the confines of the body, Casting the bodys vest aside, /My soul into the boughs does glide. Again this suggests a return to Eden, a loss of mortality, and the soul is also given an almost angelic quality, Then whets and combs its silver wings. The end of the poem describes an actual return to Eden, and again contains a hint of misogyny. When Marvell states, Such was that happy garden-state, /While man there walked without a mate, he is describing the past, the Garden of Eden, rather than the garden he has so far been speaking about. He is also suggesting that man was better off without a mate; without women. The final line of the poem again praises the peace of the garden, and states that that peace could be found nowhere else in the world in which he lived. In both Marvells The Garden and The Mower Against Gardens, the primary terms in opposition are the same: the worlds of nature and men. However, whilst in The Garden, the garden is a place of leisure, solace and tranquility, The Mower Against Gardens presents the garden as a place of endless toil and struggle. The relationship between the two poems is more complex than the mere conflict suggested by their titles: although the terms of the argument are constant between them, the value given to them shifts; the status of labour, leisure, and nature is different in each. Arguably, another difference is the tone of the two poems. Whilst one seems heartfelt in its argument, the other is almost self mocking. The very first line of The Mower Against Gardens presents the opposed terms of the poems argument, Luxurious man, to bring his vice in use, /Did after him the world seduce. Here Marvell is stating that it is not mans practice of his vices that corrupts, it is rather his determination to distort the world to follow his vice, to alter nature to reflect himself. This provides both an insight into Marvells views on gardening, of which, as stated earlier, he was often critical, and a further insight into what kind of garden is being represented in The Garden; it is not a man made space with mown grass and pruned hedges, it is a natural, uncultivated place. Also, this argument is representative of a more common moral issue; the true danger of immorality lies not in its practice by an individual, but in its transmission to others. This transmission comes about through careful perversion of nature, this passage argues, and its effects are as the corrupt man desires, The pink grew then as double in his mind; nature is reflecting the tainted man. Whilst in the first movement of the poem there is a sense of straying from nature, of knowingly perverting the earth, in line 22 a different kind of corruption is introduced. The use of forbidden suggests not only a moral lapse; it implies law, concrete rules whose breaking deserves punishment from a higher authority than man, however sovereign man has become, or thinks he has become. Indeed, the use of sovereign here seems almost ironic. This passage of the poem suggests that not only has nature been altered by man, its very essence has also been corrupted, No plant now knew the stock from which it came; / He grafts upon the wild the tame. To make matters worse, this transgression, this loss of origin, is frivolous, and not even intended to be of any benefit to man, but to rather cause dispute. This implies that not even pleasure governs mans behavior, but novelty. There is also the idea that mans distortion has become a religious transgression with the entrance on his green seraglio. In conclusion, it is clear that in Andrew Marvells The Garden and The Mower Against Gardens, nature is used for far more than a description of nature itself. The conflicting viewpoints of both poems are presented through the use of nature, which is used to allude to various religious, social and, political ideas, and it is only when both poems are read in the context of the time in which they were written that we can recognize these ideas.

The Library Project Case Study Example | Topics and Well Written Essays - 1250 words

The Library Project - Case Study Example . For this project, I will evaluate whether there is a difference in age of the books in this two libraries. In case of significant difference in the ages of the books, I will then determine which library has older books. If there is no significant difference in the age of the books in the two libraries, then each library receives equal funding. To determine whether there is a difference in age, I will conduct a paired sample t-test. Evidently, the t computed is greater than the t-tabulated. Consequently, we hence reject the null hypothesis. Therefore, we assert the alternative hypothesis that there is a significant difference in the ages of the collections from the two libraries. For Ramstein library, the median is less than the mean. According to Stockburger (2014), if the sample mean is greater than the media then the data is positively skewed. Thus, Ramstein library data is positively skewed. This can be interpreted to mean that more data is found on the upper side of the table. Thus, most books in Ramstein library have the copyright of recent years. The boxplot above shows that the data is negatively skewed. This is justified by the fact that mean is less than the median. This can be interpreted to mean that there are more old books in Vogelweh library. From the extensive analysis and interpretation of the presented data, I recommend that KMC funds Vogelweh library as it contains the highest number of old books. It fully meets the benchmark required by KMC for a library to receive extra

Children Face Asthma Risk If Mothers Exposed to Pollutants Essay

Children Face Asthma Risk If Mothers Exposed to Pollutants - Essay Example The article is based on research from Denmark which states that children exposed to chlorinated chemicals before their mothers gave birth to them are more likely to have asthma before they are 20 years old. Five other PCB compounds apparently have a weak relationship with asthma. The article describes how these pollutants are usually found in fish and other marine species and in pesticides. The author also points out that some PCBs were widely used in the 1960s and 1970s but now are banned. They have a tendency to linger in human cells, however, and this means that babies can be affected through their mothers. They can suffer wheezing and asthma because of these chemicals.After reading this article I realized that environmental pollution can have very long term effects. If people are using harmful products today, then it is possible that they will also harm the children of the future. This is an invisible danger which is hidden within the world around us and inside human bodies. What we need to do is read more articles about the environment and spread this kind of information across the world. If we ignore this problem, then our children and our children’s children will suffer in the future. It is our responsibility to think about the results of our actions. It is also our responsibility to take action when evidence like this is found. It is the time that we banned more of these products in order to protect the environment and the future of all the species on the planet.

Bill of Rights Essay Example | Topics and Well Written Essays - 1750 words

Bill of Rights - Essay Example owever, it can be noted that the English Bill of rights does not contain much of what the first amendments added to the constitution after their ratification, Fourth Amendments These amendments are also part of the Bill of rights which is against unreasonable searches and seizure. In addition to that, the amendments also pioneered a requirement that there is a need to ensure that all warrants should be judicially sanctioned with support by probable cause. In simple terms, it generally means that the warrant should be sanctioned by the judicially on the basis of the specific information that has been supplied and the officer in charge sworn by it (Burgan, 2002). Fifth Amendments As part of the bill of rights, the fifth amendments to the US constitution protects against abuse of government authority in a legal procedure. The amendment stipulates that no single person shall be held to answer capital or otherwise an infamous crime (Burgan, 2002). Sixth Amendments Being part of the US bil l of rights, the sixth amendment to the US constitution sets the rights related to criminal prosecution through the due process, which is stipulated under the fourteenth amendment of the US constitution. Rights that have been conferred under this section include speedy trial, public trial, impartial jury, notice of accusation among other issues related to prosecution. Fourteenth Amendment Dubbed as the reconstruction amendments, the amendments contain the citizenship clause that provides a comprehensive definition of what citizenship is. In the Due process clause, the amendment stipulates that a state or local government cannot deprive a person of his life, liberty or property unless several steps have been taken to ensure fairness in the matter. Lastly, the amendments prohibit any... From this research it is clear that in United States of America, most law enforcement agencies are aimed at ensuring that there is a complete social control system that deters and mitigates crime throughout the country. These agencies also work by sanctioning those who violate laws with criminal penalties and providing rehabilitation where necessary. However, with amendments above, these law enforcement agencies face a number of challenges in terms of dealing with suspects of crime and what is stipulated under the bill of rights in amendments above. A criminal justice system that is honest, fair and effective is what most crusaders of the said amendments have been on the forefront in advocating for. This is because law enforcement agencies form part of the larger criminal justice system of the United States of America together with courts and corrections. Some of the challenges that these law enforcement agencies encounter are poor data collection and organized crime. Since proper da ta collection for any given crime requires that there is proper coordination within parties involved in law enforcement agencies, it is prone to many errors and therefore sometimes lead to contradiction. Some cases have been cancelled in the name of lack of sufficient evidence because data collection was poorly done. The amendment discussed above requires any given court to ensure that there is sufficient data to ensure fairness at the time of trial.

The Glass Ceiling is gone for women Research Paper

The Glass Ceiling is gone for women - Research Paper Example Of course, examples of favoritism in the workplace of some form will likely always take place but suggesting that somehow there has been a secretive, concerted, global conspiracy by immoral companies directed against women is ludicrous. This essay discredits the glass ceiling myth by exploring the arguments by the faction who would support the premise and by introduce perspective and context into the discussion. Before examining the multiple aspects of the imagined wage gap in the workplace between women and men, one undeniable facet should be addressed. This country functions on a capitalistic system. Companies small and large, in every service and industry, have one central objective which is to make money, the more the merrier. Consequently, it is an economic certainty that if a corporation could employ women who would agree to 25 percent less salary than a man to do the same task, as is commonly claimed, they would only hire women. Since this hasn’t occurred either nationa lly or locally, it can be assumed that there exists no gender-based discrepancies in wages, no unspoken scheme to discriminate against females, no glass ceiling. A study which surveyed almost 900 companies of assorted sizes found that approximately half said that it was at least somewhat probable its next CEO would be a woman. Forty years ago this would not have been the case when women, motivated by economic need, began entering the workforce in greater numbers. However, forty years later, after women gradually became more career oriented, they are just as likely to assume the top position in businesses as men, right on schedule. It is only realistic to assume that there was a discrepancy among the genders in holding the upper echelon positions in the early years of the historic role redefinition that began in the early 1970’s. However, â€Å"the rhetoric of the feminist movement in those early years decrying the gap in pay and position has not changed since that time even though that gap has been all but eradicated as a result of the natural evolutionary assimilation process.† (McNutt, 2002). In spite of all evidence to the contrary, the glass ceiling myth continues and has advanced to the point of being broadly thought of and accepted as true, but the circumstances have evolved over the past four decades. According to a national survey, today, a women’s paycheck is about 97 percent the rate their male colleagues receive. The statistic that is usually cited when comparing women’s earnings is they earn only 75 percent of what men are paid. This was ‘substantiated’ by the Women’s Policy Research in conjunction with the AFL-CIO. The cooperative study only included woman aged 50 and older, most of which were not as highly educated as their male colleagues. When today’s young women are in their 50’s, this circumstance will not be the case, in fact, and the opposite will be. â€Å"As opposed to the â⠂¬Ëœdisco era,’ now, the majority of associate, bachelor and master degrees are awarded to women. Forty percent of doctorate degrees are accepted by women. This illustrates again how the times have changed but the arguments supporting the existence of glass ceiling have not† (McNutt, 2002). Other research has shown that women, universally, earn about three-quarters what men receive. Assuming this information is up to date, which

Mens Health Magazine Research Case Study Example | Topics and Well Written Essays - 1750 words

Mens Health Magazine Research - Case Study Example This cause may be based on observed phenomena that are directly or indirectly related to the deteriorating status of Americans' health. The next step is to establish a hypothesis to rationalize some feature of the observations (Hopper, K., 2008). Again, as far as hypothesis is concerned, the magazine's review has enough reason to speculate that children's overall health is parallel to the general lifestyle of its environment, either sanctioned by the government or common customs. The magazine has enough reasons to suspect that comparing cities' lifestyles would determine the status of children's health in these cities. The last step of the scientific method is to meticulously test the hypothesis (Hopper, K., 2008). Keep in mind that hypotheses cannot be proven (Samdahl, D. M., 1997). One can only fail to refute it. As early as now, one may actually say that Men's Health Magazine's review on the fittest and fattest cities for kids is a theory that is neither proven nor unproven. Facts about this statement will be discussed below. As a requirement, scientific method eliminates a hypothesis if tests constantly contradict the prediction. A hypothesis is only as valuable as its capacity to consistently forecast test outcomes no matter how great a hypothesis sounds. One should also remember that a hypothesis or prediction is not important if it is not testable and quantitative (Samdahl, D. M., 1997). Men's Health Magazine's theory is valid, quantitative, and testable. However, scientific method was not used quantifying and testing the publication's theory. The results are also not reliable and tend to change with a little addition or subtraction of the original data gathered. Men Health Magazine's review was based on these collected data: report by the Centers for Disease Control and Prevention, reports by the American Heart Association and the National Association for Sport and Physical Education, statistics of winners of the President's Challenge, statistics by the CDC and Claritas, statistics by Economic Census, and the magazine's survey on the amount of fast food consumed within a month (Colleti, J., 2007). All these were quantitative researches on adults' lifestyle --- their exercise habits and eating habits --- and percentage of overweight adult population. Other data collected were reports on the number of fast-food restaurants per capita and sports activities (Colleti, J., 2007) offered to each child. A quantitative type of research would have been sufficient for this review except for the fact that all data gathered were mostly reports on adults' lifestyle. It is like judging a building based on the engineer, without consideration to other essential factors such as the owner's budget for the construction, the timeframe given to finish the structure, etc. While it may be commonly agreed that corpulence is contagious and children have Research Methods 4 a tendency to mimic their adults (Snyder, C., 2007), focusing on this principle does not constitute a solid review. As far as health lifestyle is concerned, the

Lower division capstone ip4 Essay Example | Topics and Well Written Essays - 500 words

Lower division capstone ip4 - Essay Example Recently, Foxconn Technology Group workers went on strike demanding better working conditions. As a supplier to many blue-chip companies, Foxconn failed in the area of employee empowerment. Instead of a strike which is detrimental to the progress of a company, empowered employees seek negotiations. As the senior manager in such a situation, I would have sought dialogue and not ignored the workers’ grievances. The other theory in this case would be the alternative dispute resolution theory. This would include the resolution of all issues that come about without a need to seek legal advice or going on strike. The theory of penetration pricing advocates for offering lower prices for given products during their introduction into the market to drive away competition. The benefits of applying this method lay in the aspect of attracting customers away from the competition. If applied correctly, penetration pricing can be a very successful marketing method which could increase a company’s sales volume and market share. The high sales volume often realized by this method could translate to lower production costs or a higher inventory turnover or both. The application of this theory therefore comes about as a method for entering the market especially when it is almost crowded by similar products by competitors. In the recent past, smartphone company Apple has introduced mobile phones with lower prices to enter the mainstream market. Apple is known for making products that are aimed at the luxurious consumer but had to enter the lower-end market to keep its market share. If I were the senior manager in this case, I would ensure that the lower-end market remains catered for by the penetration pricing model by increasing the quality of the gadgets offered compared to the competition. Another theory in such a case would be the theory of market segmentation. This theory also advocates for the division of markets with the

The Glass Ceiling is gone for women Research Paper

The Glass Ceiling is gone for women - Research Paper Example Of course, examples of favoritism in the workplace of some form will likely always take place but suggesting that somehow there has been a secretive, concerted, global conspiracy by immoral companies directed against women is ludicrous. This essay discredits the glass ceiling myth by exploring the arguments by the faction who would support the premise and by introduce perspective and context into the discussion. Before examining the multiple aspects of the imagined wage gap in the workplace between women and men, one undeniable facet should be addressed. This country functions on a capitalistic system. Companies small and large, in every service and industry, have one central objective which is to make money, the more the merrier. Consequently, it is an economic certainty that if a corporation could employ women who would agree to 25 percent less salary than a man to do the same task, as is commonly claimed, they would only hire women. Since this hasn’t occurred either nationa lly or locally, it can be assumed that there exists no gender-based discrepancies in wages, no unspoken scheme to discriminate against females, no glass ceiling. A study which surveyed almost 900 companies of assorted sizes found that approximately half said that it was at least somewhat probable its next CEO would be a woman. Forty years ago this would not have been the case when women, motivated by economic need, began entering the workforce in greater numbers. However, forty years later, after women gradually became more career oriented, they are just as likely to assume the top position in businesses as men, right on schedule. It is only realistic to assume that there was a discrepancy among the genders in holding the upper echelon positions in the early years of the historic role redefinition that began in the early 1970’s. However, â€Å"the rhetoric of the feminist movement in those early years decrying the gap in pay and position has not changed since that time even though that gap has been all but eradicated as a result of the natural evolutionary assimilation process.† (McNutt, 2002). In spite of all evidence to the contrary, the glass ceiling myth continues and has advanced to the point of being broadly thought of and accepted as true, but the circumstances have evolved over the past four decades. According to a national survey, today, a women’s paycheck is about 97 percent the rate their male colleagues receive. The statistic that is usually cited when comparing women’s earnings is they earn only 75 percent of what men are paid. This was ‘substantiated’ by the Women’s Policy Research in conjunction with the AFL-CIO. The cooperative study only included woman aged 50 and older, most of which were not as highly educated as their male colleagues. When today’s young women are in their 50’s, this circumstance will not be the case, in fact, and the opposite will be. â€Å"As opposed to the â⠂¬Ëœdisco era,’ now, the majority of associate, bachelor and master degrees are awarded to women. Forty percent of doctorate degrees are accepted by women. This illustrates again how the times have changed but the arguments supporting the existence of glass ceiling have not† (McNutt, 2002). Other research has shown that women, universally, earn about three-quarters what men receive. Assuming this information is up to date, which

Lower division capstone ip4 Essay Example | Topics and Well Written Essays - 500 words

Lower division capstone ip4 - Essay Example Recently, Foxconn Technology Group workers went on strike demanding better working conditions. As a supplier to many blue-chip companies, Foxconn failed in the area of employee empowerment. Instead of a strike which is detrimental to the progress of a company, empowered employees seek negotiations. As the senior manager in such a situation, I would have sought dialogue and not ignored the workers’ grievances. The other theory in this case would be the alternative dispute resolution theory. This would include the resolution of all issues that come about without a need to seek legal advice or going on strike. The theory of penetration pricing advocates for offering lower prices for given products during their introduction into the market to drive away competition. The benefits of applying this method lay in the aspect of attracting customers away from the competition. If applied correctly, penetration pricing can be a very successful marketing method which could increase a company’s sales volume and market share. The high sales volume often realized by this method could translate to lower production costs or a higher inventory turnover or both. The application of this theory therefore comes about as a method for entering the market especially when it is almost crowded by similar products by competitors. In the recent past, smartphone company Apple has introduced mobile phones with lower prices to enter the mainstream market. Apple is known for making products that are aimed at the luxurious consumer but had to enter the lower-end market to keep its market share. If I were the senior manager in this case, I would ensure that the lower-end market remains catered for by the penetration pricing model by increasing the quality of the gadgets offered compared to the competition. Another theory in such a case would be the theory of market segmentation. This theory also advocates for the division of markets with the

“Syriana” and Successive Marxist Theory Essay Example for Free

â€Å"Syriana† and Successive Marxist Theory Essay Stanley Aronowitz and William Difazio’s work on contemporary Marxist theory following and analyzing Fordism views of labor as a means to exploit and control workers is very interesting when applied to the film, â€Å"Syriana†.   Their ideas illuminate the problems with Fordism (referring to Henry Ford’s method of car production) and its technological effects on control of both workers and their time. Creating â€Å"endless† work through technology and its reach beyond the workplace (cell phones, internet, etc) and, also, alienation from the social processes outside of work, such as in the family and community are part of this Marxist theory. Their idea, also, points to Capitalism used to exploit people, through a dogma or ideology of the need to perform this meaningless and endless work.   Aronowitz and DiFazio believe that when people are free from a menial, controlled, and exploitative environment, then only then can they be free to become part of the social processes outside of work and in the rest of the world around them. The exploitation of all the main characters in â€Å"Syrianaâ€Å", through their various jobs and the contrasting roles of other members of their family, who had more time to â€Å"play† is central to this thesis.   There were four dyads that should be highlighted throughout the film to make this point.   When freed from meaningless work, many different roles can be seen, when exploited by it we can see opposite roles.   George Clooney’s character â€Å"Bobby† is an example of a worker, who was exploited by his employer (the United States CIA). His job life consisted of constantly working for this organization with a mention from one of his former co-workers that he has been â€Å"used† and he probably never even knew why. He states that he never did need to know.   He is used as a â€Å"fall guy† for this organization when an operation goes awry.   This exploitation is an example of what can happen when a worker is constantly alienated from all other processes going on around him.   His son, in contrast, shows interest in â€Å"playing†, in going to college, rowing, and in girls.   He claims to want a normal life, the opposite of what his father has.   But, in the end, when â€Å"Bobby† is under investigation and free to make his own choices, he chooses to do what he believes is right in saving a prince that is to be assassinated.   Only when he is free from his exploiters, can he be free to make his own choices. Another dyad is that of â€Å"Bryan† (Matt Damon’s character) and his son â€Å"Maxâ€Å".   Bryan is an energy analyst and, through Aronowitz and DiFazio’s idea of endless work, Bryan is asked to and agrees to working on his son’s birthday.   While Bryan is working, the family is playing, and this in a very strong point to this thesis, proves fatal.   His son is killed in an accident, caused by technology and its imperfection. If it were not for both technology and endless work, the son, â€Å"Max† would still be alive.   In an interesting twist to this, â€Å"Bryan† goes on to work as an advisor for the same visionary prince that â€Å"Bobby† tries to save.   When â€Å"Bryan† is freed from his analyst job, he goes on to work for this visionary in an attempt to help change the world for the better. â€Å"Bryan† mentions the slow pace of the Persian people and how their work ethic seems different and slower.   He sees this as a sharp contrast to his position that led him to endless work and his son’s death. Two other dyads should be examined and that is of   â€Å"Bennett† the attorney for a powerful oil company and his father and that of a Pakistani, who calls himself â€Å"Johnny† and his father.   Both of these fathers are out of work and have more time to think and play.   â€Å"Bennett† spends so much time working that he cannot see the harm he is doing, though his father has time to think and drink (excessively) and he disagrees with his son’s work.   This shows the negative side of unemployment and disengagement with civil life, which can occur if one does not apply themselves to using their capabilities. â€Å"Bennett’s† father does show his son negative attention, which is all he can do.   Similarly, â€Å"Johnny† desires money to bring his mother to be with his father and he.   The father is shown playing and enjoying the freedom from meaningless work, while â€Å"Johnny† searches for something meaningful.   In a negative twist to this â€Å"Johnny† is recruited and exploited to be a suicide bomber and then his life does have meaning, but it is in his death.   Without this dogma of the meaning of work and the need for commodities, these dyads would not be so complicated.   Work and the idea of â€Å"meaningful† work puts a rift in these families and causes social disease (alcoholism and religious extremism).

Role Of Education In Contemporary Society

Role Of Education In Contemporary Society Discuss functionalist approaches to the role of education in contemporary society This essay will look at functionalism and the approaches held within and use these approaches to explain the affect they have on the role of education in contemporary society. The functionalists approach has been fundamental in helping towards the goal of understanding behaviour and the world we live in. and this methodologies used. This essay will discuss and analyse some key points surrounding these methods and it will highlight the strengths and weaknesses identified in within these methods. The functionalist approach is one of several different perspectives within sociology. Functionalism is a structuralist theory, and sees the individual as less important than the social structures of organizations in society and looks at society as a whole rather than individuals within it. The functionalist approach looks at society as though it was a human body, each part of the body has a function to keep it alive and healthy and each part of society helps to keep society going. (Tony Bilton 2009) Functionalists believe in maintaining consensus, a general agreement between societies as a hole of widely shared values and beliefs. The functionalist approach believes that as individuals we all have a shared responsibility to use the functional prerequisites set out for us such as the NHS, government and Education Services. Education is a term used to describe knowledge and skills acquired both within and outside educational institutions. Education is always changing and research is ongoing, as is research on the provision for achievement for all abilities. The ultimate goal of education is to provide the best possible education. (Tony Bilton 2009) Functionalism is largely derived from sociologists such as Emile Durkheim( 1961)and Talcott Parsons. The Functionalist approach explains that by studying the relationship between education and other social institutions that the educational system does not function alone, it makes a positive contribution to society as a whole. For without society functioning as a whole and without the realization that the individual is part of something much bigger than themselves, social life would be unfeasible, thus making Durkheims Social solidarity a fundamental part of functionalist thinking. (Haralabos 2010 ) ( )Durkheim saw the educational system as a way to be taught societies, norms and values. Durkheim believed that people are placed into education in order to learn life skills which will in turn set the foundations for future employment. This enables people to fulfil roles in society and develop a social conscience, which Durkheim labelled conscience collective and play their part in the division of labour. Durkheim argued that children need to learn to become part of society and education helps with this and it also helps the child to survive in society. Durkheim believed that the education system was better at teaching certain aspects of social rules than that of families or peer groups. He also thought that being taught punishment and self discipline in the educational systems would help the individual see that bad behaviour would not only effect the individual but would also effect society as a whole. It was Durkheims belief that being taught subjects such as History would help children feel an attachment to society and enable them to become more commited to their social groups and this would have a positive effect on the greater good of society. Durkheim viewed the education system as a miniature society and a model of the social system (Haralambos 2010) As effective as Durkheims view of education is there are still some issues surrounding his theories that can be argued like how can the transmission of social solidarity and shared values be correctly measured especially when looking from an interactionist against society as a whole and can one assume that each individual is going to learn the exact same values and social norms when schools teach in different ways and pupils interpretation on things are different. Although Durkheim Although Talcott Parsons(1961)was in agreement with Durkheims view of the education system representing a miniature society argued that the education system acts as stepping stones between the family and society. Parsons states that primary socialization takes place within the confounds of the family and this is where particularistic standards will be placed on the child. However to move on to universalistic standards, the focal socialization is then taken over by the school thus Ensuring children are prepared for their adult roles in society. This ensures the child moves from the ascribed status of the family on to the achieved status and universalistic values of adult society. Parsons believed the basic values of society were taught through the education system and that value consensus was inevitable for society to function resourcefully. Parson argued that each individual regardless of background could significantly achieve in the education system and that equality of opportunity was based on meritocratic principles. Parsons viewed the school as a vital tool in assisting role allocation that each job would be correctly matched to the skills of that child. Davis and Moore (1967) came from a different viewpoint than that of Parsons they agreed on the concept of role allocation but linked it more to the idea of social stratification, they argue that inequality is needed to ensure the most important and influencial roles in society are filled with the most skilful and intellectual members of society. They believe this is done through a filtering process whereby individuals are put into categories and graded on their performance, those that achieve higher qualifications can then get higher positions in society. If individuals were assigned to the wrong roles this would have a negative effect on society and the education system would be seen as failing and this would bring about a degree of inefficiency. that the education system is essential in preparing youngsters for their forthcoming roles in society Parsons believed the basic values of society were taught through the education system and that value consensus was inevitable for society to function resourcefully. Parson argued that each individual regardless of background could significantly achieve in the education system and that equality of opportunity was based on meritocratic principles. Parsons viewed the school as a vital tool in assisting role allocation that each job would be correctly matched to the skills of that child. Davis and Moore (1967) came from a different viewpoint than that of Parsons they agreed on the concept of role allocation but linked it more to the idea of social stratification, they argue that inequality is needed to ensure the most important and influencial roles in society are filled with the most skilful and intellectual members of society. They believe this is done through a filtering process whereby individuals are put into categories and graded on their performance, those that achieve higher qualifications can then get higher positions in society. If individuals were assigned to the wrong roles this would have a negative effect on society and the education system would be seen as failing and this could bring about a degree of inefficiency As effective as Durkheims view of education is there are still some issues surrounding his theories that can be argued like how can the transmission of social solidarity and shared values be correctly measured and can one assume that each individual is going to learn the exact same values and social norms when schools teach in different ways and pupils interpretation on things are different.